Advertising Disclosure
Last updated: November 7, 2025
Our Commitment to Transparency
At Brand Wave, we believe in maintaining complete transparency with our audience about how we generate revenue and the relationships we have with brands and service providers. This disclosure outlines all aspects of our advertising and affiliate relationships.
We are committed to ethical advertising practices and comply with all applicable regulations, including the Federal Trade Commission (FTC) guidelines and European consumer protection laws. When we recommend products or services, we do so based on genuine belief in their value, not solely for financial gain.
Transparency Promise: We will always clearly indicate when content is sponsored, when we receive compensation, or when we have affiliate relationships that may influence our recommendations.
Affiliate Relationships
What Are Affiliate Programs?
Affiliate programs allow us to earn a commission when you purchase products or services through links we provide. This means when you click on certain links on our website and make a purchase, we may receive a small percentage of that sale at no additional cost to you.
These commissions help support our business and allow us to continue providing valuable content and services to our audience.
How Affiliate Links Work
When we include links to products or services:
- Some of these links may be affiliate links that generate commission
- You pay the same price whether you use our link or go directly to the provider
- The commission we receive does not influence the price you pay
- We only recommend products and services we genuinely believe have value
Our Affiliate Standards
We maintain strict standards for affiliate partnerships:
- Honest Recommendations: We only promote products and services that we believe will benefit our audience
- Personal Experience: Whenever possible, we base recommendations on firsthand experience or thorough research
- Clear Disclosure: We clearly identify affiliate links and explain the relationship
- No Pressure: We never use manipulative tactics to encourage purchases through affiliate links
- Quality Over Commission: We prioritize recommending the best solution, even if alternatives offer higher commissions
Types of Affiliate Programs
We may participate in various affiliate programs, including:
- Marketing tools and software platforms
- Analytics and data services
- Professional services and consulting
- Educational resources and training programs
- Industry-specific tools and solutions
Sponsored Content Policy
Identifying Sponsored Content
Sponsored content is material that we create in partnership with brands who compensate us for promoting their products or services. All sponsored content will be clearly labeled with one or more of the following indicators:
Sponsored Post
Clearly marked at the beginning of the content
Paid Partnership
Indicated when working with brand partners
Ad
Simple designation for advertising content
Sponsored by [Brand]
Specific brand sponsorship identification
Editorial Independence
Even when content is sponsored, we maintain editorial control over:
- The tone and style of the content
- The accuracy of information presented
- The right to provide honest opinions and assessments
- The decision to decline sponsorship opportunities that don't align with our values
Sponsored Content Authenticity
We commit to authenticity in all sponsored content. This means we will only partner with brands whose products or services we genuinely believe offer value. If we wouldn't recommend something to a friend or colleague, we won't promote it as sponsored content regardless of compensation offered.
Brand Partnership Criteria
We evaluate potential brand partnerships based on:
- Alignment with our audience's interests and needs
- Quality and reputation of the brand and its offerings
- Ethical business practices and values compatibility
- Potential value and benefit to our community
- Our ability to provide honest, transparent coverage
Third-Party Advertising Networks
Display Advertising
We may use third-party advertising networks to display advertisements on our website. These networks include:
- Google AdSense or similar advertising platforms
- Programmatic advertising networks
- Direct advertising partnerships with relevant brands
Behavioral Targeting and Personalization
Third-party advertising networks may use cookies and similar technologies to:
- Display advertisements based on your browsing history and interests
- Measure the effectiveness of advertising campaigns
- Provide relevant ads that match your preferences
- Track conversions and user engagement with advertisements
For more information about how these technologies work and how to manage your preferences, please see our Cookie Policy.
Advertising Standards
We maintain quality standards for advertisements displayed on our website:
- Advertisements must comply with applicable advertising regulations
- Misleading or deceptive ads are not permitted
- Offensive or inappropriate content is prohibited
- Ads must be clearly distinguishable from editorial content
Ad Placement and Context
While we strive to ensure appropriate ad placement, please note that automated advertising networks may display ads that we have not individually reviewed. If you encounter an advertisement that seems inappropriate or concerning, please contact us so we can address the issue.
Your Rights and Controls
Ad Preference Management
You have the right to control which types of advertisements you see. Many advertising networks offer preference centers where you can adjust your ad settings and opt out of personalized advertising.
Opt-Out Procedures
You can opt out of targeted advertising through several methods:
- Adjust your cookie preferences through our Cookie Policy page
- Use browser settings to block or limit cookies
- Visit industry opt-out pages such as the Digital Advertising Alliance or Network Advertising Initiative
- Enable "Do Not Track" features in your browser
Data Collection for Advertising
When you interact with advertisements on our site, certain information may be collected including your IP address, device information, and browsing behavior. This data is used to deliver relevant ads and measure campaign effectiveness. For detailed information about data collection practices, please review our Privacy Policy.
Rights Under Privacy Regulations
Under applicable privacy laws such as GDPR, you have rights regarding your personal data used for advertising purposes, including the right to access, correct, or delete your information. Contact us to exercise these rights.
Regulatory Compliance
We comply with all applicable advertising regulations and guidelines, including:
FTC Endorsement Guidelines
We follow the Federal Trade Commission's guidelines on endorsements and testimonials, ensuring that all material connections between us and advertisers are clearly disclosed.
EU Consumer Protection Laws
We comply with European consumer protection regulations, including the Unfair Commercial Practices Directive and requirements for transparent advertising.
Local Cyprus Regulations
As a Cyprus-based company, we adhere to all local advertising standards and consumer protection laws applicable in our jurisdiction.
Changes to This Disclosure
We may update this Advertising Disclosure from time to time to reflect changes in our advertising practices or relationships. When we make significant changes, we will:
- Update the "Last updated" date at the top of this page
- Notify users through a prominent notice on our website
- Send email notifications to registered users when appropriate
We encourage you to review this disclosure periodically to stay informed about our advertising practices and relationships.
Questions About Our Advertising Practices?
If you have any questions about our advertising relationships, sponsored content, or how we handle advertising on our website, please don't hesitate to reach out. We're committed to transparency and happy to provide additional information.
Contact Us